Marketing, advertising, and propaganda are closely related because they all help promote and sell a product or service for a target market. Marketing, to me, is the process of promoting and selling a product or service. When considering how to market a product a company has to consider the labels, packaging and logo to represent the company and the new product. Advertising is a way to allow a company to sway its target group into purchasing their product. Advertising can take on many forms from TV and radio commercials, sponsoring teams or charities, or billboards. Propaganda generally has a negative connotation, but in my opinion propaganda is an opinion of someone outside the company. If a food critique writes an article singing praises about the new bistro that opened up in your town then the new bistro is receiving positive propaganda. Negative propaganda tends to be synonymous with slander. An example of negative propaganda would be the commercials during election season where they bash their opponents to make them seem better.
Marketing, advertising, and ‘positive’ propaganda play a large roll in a product or services success. Likewise, with poor marketing, advertising, and ‘negative’ propaganda will hinder the companies ability to be profitable. Am I on the right track?
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