I was working on Country Life Restaurant’s Marketing plan the other day and was having difficulty deciding what the inside of the establishment should look like. I was considering the foods they offered and wondered why they called themselves “Country Life”. Their menu offers food from around the world such as coconut curry from India, enchiladas from Mexico, Brazil nut meatballs from Brazil, and French Provencal pasta from France. When I think of country foods the first thing that comes to mind is comforting foods such as steak and potatoes or fried chicken. Now being a vegan buffet, this is obviously not possible.
I found an article on how to choose a company name. You can read it here.
It says that to test out a company’s name, first ask if it posses these qualities:
Simple –- one easy-to-understand concept
Meaningful –- customer instantly “get it”
Imagery –- visually evocative, creates a mental picture
Legs –- carries the brand, lends itself to wordplay
Emotional –- empowers, entertains, engages, enlightens
Then scratch the name if it’s got these deal-breakers:
Spelling-challenged — you have to tell people how to spell it
Copycat – similar to competitor’s names
Random – disconnected from the brand
Annoying – hidden meaning, forced
Tame – flat, uninspired, boring, nonemotional
Curse of knowledge – only insiders get it
Hard-to-pronounce – not obvious, relies on punctuation
If you were going to rename Country Life Restaurant – what would you name it?
