Going "Green"

Professor Johnson had posted an article about the 3 Keys to Successful Green Marketing. They say for green marketing to be effective, a business has to do three things: be genuine, educate your customers, and give them an opportunity to participate. Considering Country Life Restaurant totes being “green” I figured I would read up on the new trend.

Part 1) Being genuine

         This means that you are actually doing what you say you are doing. For instance if you say you are using locally grown foods, but buying from the grocery store you are not being genuine to your customers.

Part 2) Educating your customer

         This is when the business lets their customers know they are a green business and tells them why it is important. I did not see any signs of Country Life being a “green” business. I probably would have never known if the owner had not told us.

Part 3) Giving your customers an opportunity to participate

         This means that you allow your customers to be “green” as well. This can take form in many ways, the most common being a recycling bin or reusable containers.

I think that going “green” will have a huge impact on a businesses image as the trend continues. Do you think that having a “green” business makes it more appealing to customers to buy your products?

In response to Kelsey Rhodes's post...

Kelsey wrote about logos and asked, "Do you think it is beneficial to change the logo every few years, or do you think if it changes so much, a customer may not recognize it?" In my opinion I do not think changing a logo is beneficial in most cases. It costs lots of money that is then pushed on the consumer who enjoyed the first logo to begin with. 

In some cases consumers boycott items where the logo has been changed. Like for instance, the new Tropicana redesign has been almost universally rejected by designers and the customer base. This redesign was an attempt to make the brand appear simple and down to earth. In the end Tropicana went away from its signature iconic image: the orange with the straw in it – making it difficult for customers to spot the brand at the store.

Do you think changing a logo is worth the cost? Are you willing to pay for a new logo as a consumer?