Dunkin’s + K-cups = Love

I had just recently received an email from the CEO of Dunkin’ Donuts that at the beginning of this summer, Dunkin’ Donuts will offer 14-count boxes of Dunkin’ K-Cups, sold exclusively at participating Dunkin’ Donuts restaurants in the United States and Canada. Dunkin’ K-Cups, featuring the same great-tasting Dunkin’ Donuts ground coffee served inside our restaurants, will be available in five popular Dunkin’ Donuts flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut and Dunkin’ Dark.

I think that they have done a good job listening to their customers wants and needs although I feel like this has taken a long time in coming. The Kurig was created in 1992, but it was not really popular until 2006 when Green Mountain Coffee Roasters became a subsidiary. According to their statistics there are:

• 2.5 million beverages dispensed per day
• 200,000 office installations
• 6% of all coffee brewed every day 

You would think with statistics like that Dunkin’ Donuts would have entered that market a lot earlier. According to the President of Starbucks they plan on entering the market in Fall 2011.

Why do you think the major distributors of coffee have taken so long to distribute k-cups to the masses?

In response to Chris Kurylo's post...

Chris found an interesting video from CNN that introduced the viewers to an app that shuts off texting and phone calls when a person is in a car. The app automatically turns on when the phone is moving faster than 15mph. There is a flaw in the app because even passengers cannot use their phone because the app cannot differentiate between who is driving and who is just a passenger. 

I think that this app is a really good idea. There been many accidents caused by cell phone distraction, which has already created laws prohibiting the use of a cell phone while in a moving car. According to a study by the University of Utah found that the impairment a driver experiences using a cell phone equals that of a person driving with a blood-alcohol content of .08 percent (above the legal limit in some states). Some people need this app to not be distracted by its presence. 

Would you put this app on your phone?