I had just recently received an email from the CEO of Dunkin’ Donuts that at the beginning of this summer, Dunkin’ Donuts will offer 14-count boxes of Dunkin’ K-Cups, sold exclusively at participating Dunkin’ Donuts restaurants in the United States and Canada. Dunkin’ K-Cups, featuring the same great-tasting Dunkin’ Donuts ground coffee served inside our restaurants, will be available in five popular Dunkin’ Donuts flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut and Dunkin’ Dark.
I think that they have done a good job listening to their customers wants and needs although I feel like this has taken a long time in coming. The Kurig was created in 1992, but it was not really popular until 2006 when Green Mountain Coffee Roasters became a subsidiary. According to their statistics there are:
- 2.5 million beverages dispensed per day
- 200,000 office installations
- 6% of all coffee brewed every day
You would think with statistics like that Dunkin’ Donuts would have entered that market a lot earlier. According to the President of Starbucks they plan on entering the market in Fall 2011.
Why do you think the major distributors of coffee have taken so long to distribute k-cups to the masses?
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