March 1, 2011

Marketing Research = Money in My Pocket!


According to our textbook marketing research is the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities. This can take forms such as polls, surveys, and focus groups. Today I want to tell you about E-Rewards, an online opinion panel.

E-Rewards is free to join and they give you a small incentive to try to qualify for surveys and you collect your awards in the form of gift cards or discounts. The surveys are not very long taking my 20 minutes max and with all the points I receive I am able to cash them in for American Eagle or Borders gift-cards along with other great promotions. 

Do you feel as if you need a promotion in order to fill out surveys?

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