In response to Kelsey Rhodes's post...

Kelsey wrote about logos and asked, "Do you think it is beneficial to change the logo every few years, or do you think if it changes so much, a customer may not recognize it?" In my opinion I do not think changing a logo is beneficial in most cases. It costs lots of money that is then pushed on the consumer who enjoyed the first logo to begin with. 

In some cases consumers boycott items where the logo has been changed. Like for instance, the new Tropicana redesign has been almost universally rejected by designers and the customer base. This redesign was an attempt to make the brand appear simple and down to earth. In the end Tropicana went away from its signature iconic image: the orange with the straw in it – making it difficult for customers to spot the brand at the store.

Do you think changing a logo is worth the cost? Are you willing to pay for a new logo as a consumer?